Target is offering shoppers a break after holiday shopping on Thanksgiving.
The Minneapolis discounter says it will open at 6 pm on Thanksgiving and then close at midnight local time. Its stores will then reopen at 6 a.m. local time on Friday until 10 p.m., 11 p.m. or midnight local time.
That is different from last year when it kept the shops open straight through the night.
Target again will offer Black Friday bargains on Target.com on the morning of Thanksgiving. In a lead-up to the vacation, it will dangle select deals starting Monday, as it has for the last four years.
Like other retailers, Target is attempting to figure out what makes sense for the customers that are jumping back and forth between online and the shops. It learned that while shoppers enjoy the chance to shop on Thanksgiving and Black Friday in its stores, the crowds thinned out in the wee hours of the morning. Store executives also said the new hours gives workers a chance to refresh merchandise.
Most Macy’s Stores will start at 5 p.m. local time on Thanksgiving and close at 2 a.m., similar to last year. It will reopen 6 a.m. local time on Black Friday. However, some shops are sticking with marathon shopping hours.
Toys R Us will open its doors at 5 p.m. local time on Thanksgiving and remain available for 30 straight hours of shopping.
Like many retailers, Target is also pushing more incentives for customers to come back to the store and trying to make it easier to get bargains.
For the first time, when customers spend $50 on the day after Thanksgiving, they will receive a coupon for 20 percent off a future shopping trip. And almost all of Target’s Black Friday online deals will be eligible for pickup at the store, up significantly from last year.
Also new this year: discounts will be applied automatically at checkout, without a coupons required. Target also wants to reward its most loyal guests. On the day before Thanksgiving, holders of its branded credit Card will get access to more than 100 Black Friday deals, compared to just a handful in past decades.